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 </description><title>Critical Fluff</title><generator>Tumblr (3.0; @jayniek)</generator><link>http://jayniek.tumblr.com/</link><item><title>"I was having dinner with a group of friends about a month ago, and one of them was talking about..."</title><description>“I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she’s going back there to see if Dora is really back there or whatever. But that wasn’t what she was doing. She started rooting around in the cables. And her dad said, “What you doing?” And she stuck her head out from behind the screen and said, “Looking for the mouse.” Here’s something four-year-olds know: A screen that ships without a mouse ships broken. Here’s something four-year-olds know: Media that’s targeted at you but doesn’t include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won’t have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan’s Island, they just assume that media includes consuming, producing and sharing. It’s also become my motto, when people ask me what we’re doing—and when I say “we” I mean the larger society trying to figure out how to deploy this cognitive surplus, but I also mean we, especially, the people in this room, the people who are working hammer and tongs at figuring out the next good idea. From now on, that’s what I’m going to tell them: We’re looking for the mouse. We’re going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, “If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?” And I’m betting the answer is yes.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;p&gt;&lt;a href="http://www.herecomeseverybody.org/2008/04/looking-for-the-mouse.html"&gt;Gin, Television, and Social Surplus - Here Comes Everybody&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Thanks Kate! &lt;/p&gt;&lt;/em&gt;</description><link>http://jayniek.tumblr.com/post/33357760</link><guid>http://jayniek.tumblr.com/post/33357760</guid><pubDate>Wed, 30 Apr 2008 16:46:41 -0400</pubDate></item><item><title>"The graphic was already proudly etched on mousemats and pens before it was unveiled for employees,..."</title><description>“The graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds….”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2008/04/24/nogc124.xml"&gt;OGC unveils new logo to red faces - Telegraph&lt;/a&gt;&lt;/em&gt;</description><link>http://jayniek.tumblr.com/post/33132334</link><guid>http://jayniek.tumblr.com/post/33132334</guid><pubDate>Mon, 28 Apr 2008 14:36:30 -0400</pubDate></item><item><title>Smart Mobs » Blog Archive » Howard Rheingold one of 17 winners of HASTAC/MacArthur Foundation Competition</title><description>&lt;a href="http://www.smartmobs.com/2008/02/23/howard-rheingold-one-of-17-winners-of-hastacmacarthur-foundation-competition/"&gt;Smart Mobs » Blog Archive » Howard Rheingold one of 17 winners of HASTAC/MacArthur Foundation Competition&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/32240881</link><guid>http://jayniek.tumblr.com/post/32240881</guid><pubDate>Sat, 19 Apr 2008 10:00:42 -0400</pubDate></item><item><title>"It’s worth remembering that, in a literary context, another word for “parasitic”..."</title><description>“It’s worth remembering that, in a literary context, another word for “parasitic” is “critical”. Blogging is, at its essence, a critical form, a means of recycling other writings to ensure that every molecule of sense, whether real or imagined, is distilled and consumed.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.guardian.co.uk/technology/2007/mar/15/comment.media"&gt;Nicholas Carr: Feel free to call my blog a parasite | Technology | The Guardian&lt;/a&gt;&lt;/em&gt;</description><link>http://jayniek.tumblr.com/post/30990376</link><guid>http://jayniek.tumblr.com/post/30990376</guid><pubDate>Sun, 06 Apr 2008 21:42:20 -0400</pubDate></item><item><title>Gore Launches Ambitious Advocacy Campaign on Climate - washingtonpost.com</title><description>&lt;a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/03/30/AR2008033001880.html?hpid=topnews"&gt;Gore Launches Ambitious Advocacy Campaign on Climate - washingtonpost.com&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/30382977</link><guid>http://jayniek.tumblr.com/post/30382977</guid><pubDate>Mon, 31 Mar 2008 14:51:20 -0400</pubDate></item><item><title>Security: The Man Who Owns DoNotReply.com Knows All The Secrets Of The World</title><description>&lt;a href="http://consumerist.com/371600/the-man-who-owns-donotreplycom-knows-all-the-secrets-of-the-world"&gt;Security: The Man Who Owns DoNotReply.com Knows All The Secrets Of The World&lt;/a&gt;: &lt;p&gt;(and he helps dogs)&lt;/p&gt;</description><link>http://jayniek.tumblr.com/post/29807774</link><guid>http://jayniek.tumblr.com/post/29807774</guid><pubDate>Tue, 25 Mar 2008 11:28:18 -0400</pubDate></item><item><title>eMusic making good money from back catalog</title><description>&lt;a href="http://arstechnica.com/news.ars/post/20080304-emusic-making-good-money-from-back-catalog.html"&gt;eMusic making good money from back catalog&lt;/a&gt;: &lt;p&gt;Each quarter, [eMusic] sells at least one copy of 67 percent of its total inventory, and has done so consistently…&lt;/p&gt;</description><link>http://jayniek.tumblr.com/post/29462075</link><guid>http://jayniek.tumblr.com/post/29462075</guid><pubDate>Fri, 21 Mar 2008 07:18:45 -0400</pubDate></item><item><title>Honey, will you marry... Oh. Never mind... | U.S. | Reuters</title><description>&lt;a href="http://www.reuters.com/article/newsOne/idUSN1439471720080314"&gt;Honey, will you marry... Oh. Never mind... | U.S. | Reuters&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/29371947</link><guid>http://jayniek.tumblr.com/post/29371947</guid><pubDate>Thu, 20 Mar 2008 07:14:26 -0400</pubDate></item><item><title>my 15 seconds. okay, 3.</title><description>&lt;a href="http://www.mobilemarketer.com/cms/news/advertising/578.html"&gt;my 15 seconds. okay, 3.&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/26992758</link><guid>http://jayniek.tumblr.com/post/26992758</guid><pubDate>Fri, 22 Feb 2008 07:28:49 -0500</pubDate></item><item><title>DIY wine blending kit</title><description>&lt;a href="http://www.springwise.com/food_beverage/diy_wine_blending_kit/"&gt;DIY wine blending kit&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/26931519</link><guid>http://jayniek.tumblr.com/post/26931519</guid><pubDate>Thu, 21 Feb 2008 14:26:40 -0500</pubDate></item><item><title>Locamoda Video on NECN</title><description>&lt;a href="http://www.necn.com/Boston/Business/Massachusetts-company-Locamoda-debuts-its-Wiffiti/1203551232.html"&gt;Locamoda Video on NECN&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/26913721</link><guid>http://jayniek.tumblr.com/post/26913721</guid><pubDate>Thu, 21 Feb 2008 10:09:08 -0500</pubDate></item><item><title>Dork talk | Technology | The Guardian</title><description>&lt;a href="http://www.guardian.co.uk/technology/2008/jan/12/1"&gt;Dork talk | Technology | The Guardian&lt;/a&gt;: &lt;p&gt;Latest news on guardian.co.uk&lt;/p&gt;</description><link>http://jayniek.tumblr.com/post/23690122</link><guid>http://jayniek.tumblr.com/post/23690122</guid><pubDate>Sun, 13 Jan 2008 19:23:34 -0500</pubDate></item><item><title>This Blog Sits at the: Adam Smith and the American corporation</title><description>&lt;a href="http://www.cultureby.com/trilogy/2008/01/adam-smith-and.html"&gt;This Blog Sits at the: Adam Smith and the American corporation&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/23689052</link><guid>http://jayniek.tumblr.com/post/23689052</guid><pubDate>Sun, 13 Jan 2008 19:05:50 -0500</pubDate></item><item><title>Poynter Online - The Sad Decline of Britney Spears and Our Voyeuristic Complicity</title><description>&lt;a href="http://www.poynter.org/column.asp?id=101&amp;aid=135566"&gt;Poynter Online - The Sad Decline of Britney Spears and Our Voyeuristic Complicity&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/23688296</link><guid>http://jayniek.tumblr.com/post/23688296</guid><pubDate>Sun, 13 Jan 2008 18:54:50 -0500</pubDate></item><item><title>University Of Brighton Professor Places Ban On Google And Wikipedia</title><description>&lt;a href="http://mashable.com/2008/01/13/university-of-brighton-professor-places-ban-on-google-and-wikipedia/"&gt;University Of Brighton Professor Places Ban On Google And Wikipedia&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/23684587</link><guid>http://jayniek.tumblr.com/post/23684587</guid><pubDate>Sun, 13 Jan 2008 18:31:28 -0500</pubDate></item><item><title>This Blog Sits at the: Bill Belichick: cultural innovator or bobo poseur?</title><description>&lt;a href="http://www.cultureby.com/trilogy/2007/11/tom-guarriello-.html"&gt;This Blog Sits at the: Bill Belichick: cultural innovator or bobo poseur?&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/18561038</link><guid>http://jayniek.tumblr.com/post/18561038</guid><pubDate>Tue, 06 Nov 2007 13:00:15 -0500</pubDate></item><item><title>Shower With Girlfriend</title><description>&lt;a href="http://blog.coolz0r.com/2007/10/17/shower-with-girlfriend/"&gt;Shower With Girlfriend&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/16030152</link><guid>http://jayniek.tumblr.com/post/16030152</guid><pubDate>Wed, 17 Oct 2007 20:41:02 -0400</pubDate></item><item><title>NPR : Marion Jones Admits Using Steroids</title><description>&lt;a href="http://www.npr.org/templates/story/story.php?storyId=15026895&amp;ft=1&amp;f=1001"&gt;NPR : Marion Jones Admits Using Steroids&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/14342159</link><guid>http://jayniek.tumblr.com/post/14342159</guid><pubDate>Fri, 05 Oct 2007 09:44:35 -0400</pubDate></item><item><title>"Sort of like all those cute bottles adorned with moose, monkeys and penguins that took hold a few..."</title><description>“Sort of like all those cute bottles adorned with moose, monkeys and penguins that took hold a few years back, except with Jesus?&lt;br/&gt;
“Yes, like that.””&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://adage.com/article?article_id=120819"&gt;At Sunday Dinner, May We Suggest This Divine Wine? &lt;/a&gt;&lt;/em&gt;</description><link>http://jayniek.tumblr.com/post/13802223</link><guid>http://jayniek.tumblr.com/post/13802223</guid><pubDate>Mon, 01 Oct 2007 10:22:59 -0400</pubDate></item><item><title>"sin tax"</title><description>&lt;a href="http://www.nypost.com/seven/09302007/news/regionalnews/ex_is_hit_with_100g_sin_tax.htm"&gt;"sin tax"&lt;/a&gt;</description><link>http://jayniek.tumblr.com/post/13799346</link><guid>http://jayniek.tumblr.com/post/13799346</guid><pubDate>Mon, 01 Oct 2007 09:56:58 -0400</pubDate></item></channel></rss>
